How to Navigate Pinterest’s Online Analytics
How to Navigate the New Layout of Pinterest Analytics
Pinterest is always changing so I like to keep up with all the new things they have to offer and pass those on to my clients. The new Pinterest Analytics page is brand new…do you have it yet? If not stay tuned, it is rolling out now. I have a love for this new look and how extensive the reporting is.
MY FAVORITE FEATURES:
- Custom Date Range or up to 90 days of stats!!
- Impressions instead of Reach
- Tracking of Engagement, close-ups, and saves.
- Tracking of Claimed accounts – not just Pinterest, but Etsy, YouTube, or Instagram
- Sorting by source – From You and Not from you(repins)
Watch this video walk-thru of the features and tell me what your favorites are:
This was just a brief overview of what can be tracked and reported in Pinterest Analytics. I mainly tend to focus on Impressions, Clicks, and Top Pins for the month for my clients. I take some screenshots, which are great for this visual platform, and put them in an organized report. I just love to see those numbers grow, albeit some months are slower than others and there are the normal dips in the year. Whether it be holidays, seasonal content, or Pinterest changing things up. We always tell our clients…stay consistent. Compare your numbers to what you have from a year ago and if you’re still stumped, let’s look at the basics: keywords, images, and consistency!
Are you needing help with your Pinterest growth and progress? Here at Bloom Virtual Solutions we LOVE Pinterest and helping creative bloggers and female entrepreneurs reach their goals for Pinterest. If you need assistance, please CONTACT us and check out our SERVICES page. Pinterest is our Passion and we are happy to help!
PIN IT IF YOU LOVE IT!! – SHARE IT!! COMMENT BELOW!!
Would you know why my Pinterest Analytics has been going down since I changed my domain name for my blog? I claimed my new site but my home page monthly viewers and monthly engaged continues to drop. Thanks for any input you can provide.
Hi Kim,
Thanks for reading!! Yes, the analytics in Pinterest seem to be all over the place lately. They go through updates regularly and that tends to happen. A couple things, check your Google analytics for precise traffic and sessions to your site. Monthly viewers on Pinterest is just a vanity # and can fluctuate daily! I see that you are a recipe blogger, so make sure your pins are leading to the recipe page and not just your home page.
Just keep being consistent in your pinning, it will ebb and flow over time but consistency, keywords, and clickable images are KEY to Pinterest! I hope this helped.