Hey Hey Pinners!! When creating and naming your Pinterest boards, whether a beginner or a seasoned Pinner, you want to utilize keywords to optimize your board names and descriptions for Pinterest SEO (so, your content will be seen, searched, pinned and clicked on)!! Having the right board names is crucial in ranking your pins higher on Pinterest. Get ready to dive in!!
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When starting your Pinterest Business account you need to create about 10 – 15 boards. Don’t have a business account?-Create one here
I always use weddings as an example, just because there are so many sub-topics to use! Alright, we have your Best of Dream Weddings for your blog content, then take it to Wedding Decor, Wedding Venues, Wedding Dresses, Wedding Ideas and Inspiration, and Wedding Photography (if you talk about it on your blog it needs to be a main topic board).
Now, let’s niche those down, but first, we need to do a bit of keyword research.
Finding keywords on Pinterest is easy peasy by using the Search Bar at the top of the Platform.
Now, you want to think like your client…what would they be putting in that search bar to find. How would they word it? Board names need to be a focused keyword. Like the example above type Weddings, then see what loads in that suggested menu before you hit enter. Those are good base keywords to name your Pinterest boards depending on your niche.
Let’s select one of those suggestions, weddings colors > Enter > then all the pins with that keyword in them will pop up. There will also be a row of colored tiles and those tiles contain the most popular words searched on that topic. These tiles are keyword ideas to create your more niched down board titles.: fall wedding colors, Neutral wedding colors, Blue wedding colors, etc. These keywords in these tiles are used to work them together and create what we call a “long-tail keyword”. Then you can create other boards with these specific titles so you have multiple boards to pin to.
Rolling right along!! Are you with me? You are doing great!!
You have your board created. You have named it Fall Wedding Colors. Now you need to write what that board contains and again, think like your audience. Pinterest recommends a couple of sentences that describe the board. Fill it with those keywords and make sure it is readable and makes sense.
DO NOT JUST KEYWORD STUFF…NO NO!!
Example: “Having a Fall Wedding? This board is filled with fall wedding color inspiration from rustic to elegant color palettes in navy, burgundy, blue or green. Discover your favorite fall wedding color inspirations and ideas.”
See, easy peasy, I knew you could do it!!
When your board is created, actually after you name the board, Pinterest will give you a prompt to save some pins to your new board. Take a look at those a pin a few. You want to fill your boards, but do not over pin!! Pinterest can mark some activity as pinning too much too quickly as spam. You do not want to get put in Pinterest jail 🙂
Finding quality pins to add to your boards is important as well. Click on a pin you would like to add, go to the website and make sure it is what it says it is. For SEO purposes, it is good to pin from the website ( it helps out our blogging friends), but you can always repin from Pinterest. A good pin has a 1-2 sentence description and maybe a few hashtags.
Start adding in YOUR content to these new boards. Pin manually to Pinterest from your website, or you can use Tailwind, and Pinterest approved scheduling tools to do it for you. Pinterest favors fresh pins, and every pin that is scheduled from Tailwind is a “fresh pin”.
Want to check out what Tailwind can do for you? Grab a free month of Tailwind here.
You can pin your posts to more than one board- which will increase your reach. Make sure to pin to the MOST RELEVANT board first then space it out to the other boards over the next few days.
DO NOT pin the same URL to multiple boards all at once – this can get you flagged as spam 🙂 I like to use a 3-day interval between pinning to different boards.
I am hoping you have an understanding of creating, naming and describing your boards for Pinterest! As your Pinterest account grows and you are creating consistent content, you can create new boards to fit your niche and keep your audience engaged. When making new boards, remember these 4 simple steps!!
Let me know in the comments below your questions about naming your Pinterest boards!!
If you need help with Pinterest or just a second set of eyes on your account for a Pinterest Audit – check out our Services to see how Bloom can help your Pinterest grow while you are growing your business!!
Make sure to Like, Share and Leave a Comment below!!! Let’s Get Pinning!!