Hey Pinners, out this week is the new Pinterest Trends tool. I want to show you how to find it, how it works, and what you could use it for.
This new tool is still in beta and is only available to certain areas for the time. You can go to https://trends.pinterest.com/ to check it out!
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If you have been following me for a while, you know I am a keywords geek when it comes to Pinterest. I am one that truly believes you have to do your keyword research before creating any content for Pinterest if you want your posts to be seen. Pinterest is a search engine, like Google, and just like Google likes SEO to find your blog content, Pinterest has its own SEO to get your content to the right audience.
If you want to learn more about Keywords for Pinterest, check out my Keywording Workbook. It makes SEO fun and easy to use for your Pinterest Marketing.
It is pretty simple when you get to the main page a search bar and some graphics will populate. Enter a keyword or keyword phrase that you use in your business, blog, or shop frequently.
I entered the search query with Save the Date, a drop-down menu with appear with some line graphs to the left, I choose “Save the Date ideas”. I work with creative businesses, so it is hot into engagement season right now.
The results are indexed 0-100 relative to the search volume for each term compared to all other searches of that week. These are showing last year’s stats. This is going to be a comparison tool. Below the graph, it gives other terms you can add to compare the volume relative to search. You can add up to 4 terms to compare.
As you can see starting at around Dec 25th-to about the end of January there is a spike in search for these terms. I added in Bridal Shower ideas, so if you create content that uses that keyword, Dec 25th- Jan 30th is a popular time for your content. It does stay up till about July, then tapers off again to Dec.
I really think this would be helpful for when you are creating and planning your content. You want to be the related content at the time it starts to spike and keep it going until those searches start to decrease according to the graph.
As you can see the “Save the Date ideas” looks like it is pretty consistent as evergreen content (year-long content), and hits a spike at Christmas (Engagement season coming in HOT!)
If you are using Tailwind as your Pinterest Scheduler, create evergreen loops for Save the Dates, but if you have bridal shower ideas, then maybe a Seasonal Loop of your best pins during those peak times would be a fantastic idea!!
Below the graph will show popular pins, this then, in my opinion, can give you pin image ideas that Pinners are clicking on. Inspiration for your next amazing pin (no copying…no, no!)
Then new Pinterest Trends tool is up and running. It is in beta so not all have early access to it.
The interface is easy to use. The stats are from the previous year and each data point compares the search volume of a term to all other searches during that week. The results are then indexed from 0 to 100 to compare the relative volume of each term. These are RELATIVE, not exact, but gives us a good comparison to plan and schedule our content.
My best suggestion for this tool is to use it for content creation and at what time of the year certain topics, trends, and keywords are more popular. This is also a way to see if your content is consistent year-round in search or has spikes up or down to adjust your strategy.