The latest new feature on Pinterest, Story Pins. They are a type of pin that tells a story or a how-to in multiple images. Today, I will take you through what they are, where and how to create them, and how to use them to grow your audience on Pinterest. Let’s dive in.
WHY PINTEREST CREATED THEM
This year Pinterest is really focusing on giving the user a place to discover and interact with more and more types of content. I am sure you have noticed Video pins, Carousel pins, and now we have Story Pins. Story Pins are similar to Carousel Pins in that you can add multiple images to one pin. The main purpose of a Story Pin is to share ideas and have all the information you need to create a recipe, do a craft, or any creative process that has simple easy steps.
Unlike carousel pins, they cannot be linked to a URL(your website or shop). Pinterest is a business and this encourages the user to stay on the platform and engage. I do know that when Story Pins first arrived on the scene, you could place a link on the 2nd page, but that seems to be no more. Say you want to make a craft from a story pin you found in your feed. The step by step is on Pinterest and not on a website, so you stay on that pin to create the craft as you swipe through the mini tutorial. Pinterest likes that you are staying on the platform longer and engaging. Pinterest will then use that to show you more similar content as you engage more.
*Note: Not all have access to Story Pins, if you are in the U.S. you can request access by filling out this form here.
WHAT IS A STORY PIN
In a Story Pin, you can have up to 20 pages of images and text. You can recognize a Story Pin by the icon in the upper left corner [image]
If you have a Pinterest business account, you can create Story Pins with multiple images, videos, lists, and custom texts. Story Pins will be stored on your boards, just like other pins. They can be repinned and shared.
You can use Story Pins to
- Create a step-by-step tutorial, craft or recipe
- Share multiple videos with custom text overlay
- Curate a collection of products
- Get creative and tell a story in a whole new way
WHERE AND HOW TO CREATE A STORY PIN
If you have access to Story Pins, you can create them in the Mobile App, and some, but not all have desktop access yet. You create them just like you would a regular pin:
- Click CREATE, the CREATE STORY PIN
- Upload your Cover Image/Video first
- Add some Text Overlay (multiple options for font, size, and color)
- Then add the other images with the + sign
- Design the pages adjusting images and adding text if you would like, I like to use a call to action page as the last image
- Then give the details: choose a recipe, DIY, or blank list. Give directions on what you want the pinner to do
- Give a Title, Choose a board, and add tags. You can choose up to 10 relatable tags (keywords to get your pin seen)
Then you hit publish!!
You can create your images in Canva, the size is a 9:16 ratio or 900×1600 px, or 1080×1920. Pinterest will let you create and save 1 draft on the Mobile app, and up to 20 drafts on Pinterest. This is great if you want to batch create and just roll them out when you are ready! Here is a video tutorial below on how to create a Story Pin:
HOW TO USE THEM FOR GROWING YOUR AUDIENCE
The big question is how to I use them for business. Since Story Pins do not let you add a clickable URL and lead the pinner to your site, we need to get creative. Remember, Pinterest wants the user to stay on the Platform, just like you want a visitor to your site or shop to go a few pages deep and spend some time there (bounce rates). The more time they spend the better your SEO (related post – Image SEO for Pinterest)
This is why I like to use a Call to Action image as the last post. Tell the pinner where and what you want them to do. If you sell a product, lead them to your Pinterest page, to search for more products and encourage them to click to shop. You can add the link to the related blog post if it’s a tutorial, place it in the text on the image. It will not be clickable, but it’s a direction. Most of all Story Pins can bring in new followers. Tell them to follow you on Pinterest but clicking the image of you in the upper right corner. Then they can see more of your content and engage and lead to your site.
**STORY PIN HACK: If you repin your Story pin through Tailwind(for my Tailwind users), it will pin as a static pin of the cover image. Then you can add a keyworded description and add the URL to the pin. Pin it to a relevant board and see how it does.
Story Pins will get great stats at the beginning and boost your numbers. They are a great way to boost engagement and views. Engagement shows Pinterest that your content is valuable and will continue to show your related content to your audience.
***NOTE: Just as I was creating this post and a story pin for the video. I already have a new follower 🙂
Pinners are coming to Pinterest to find solutions and get inspired. Trends are shifting to finding that information in quick and easy ways. You only have 8 seconds to get someone’s attention. Story Pins are a way your audience can get quick content from you without having to read a 1,000-word blog post (like this one..haha). They can be a great way for your audience to learn more about you and your passions, besides your products or services.
I have used Story Pins, for my home DIY projects, which I like to share but don’t really have a place on my business blog for them. Business today is about building a personal relationship with your audience, and showing who you are behind the scenes builds trust. Your audience will feel a connection to you instead of just your business.
So, have you seen Story Pins on your account? Have you interacted with a Story Pin? Go try them out, come back and let me know what you created. I would love to share your Story Pins.