In this week’s episode on “Our Creative Hustle” Podcast. Kaycee and I are talking all things Etsy vs. Shopify. Which is the best solution for your creative business?
Both Kaycee and I work with makers that use either Shopify or Etsy or both. These tend to be the most common platforms and the easiest to market on Pinterest.
Let’s dive into the pros and cons of each platform so you can make an informed decision on where to sell your handmade and digital products.
Shopify is an eCommerce platform that Kaycee feels is a hidden gem many people do not think to use. It is basically a website you can sell products from. Shopify is easy and affordable to design and set up to meet the needs of your business. As the owner of your Shopify site, you can make it as simple or elaborate as you like. YouTube videos are available to guide you through the setup process or you can reach out to the Shopify platform for help.
As your business grows, you can add more categories, flows, or even a blog to expand your Shopify site. Email and discount pop-ups are also available so you can build your email list and give your customers rewards for shopping with you. If a Shopify site sounds like a good fit for you, sign up for the blog which provides information on trends of what is selling and popular.
Etsy is also an eCommerce platform that is affordable, user friendly, and perfect for starting out. Sellers often begin their eCommerce experience on Etsy and then expand to a site like Shopify, ultimately keeping both sites for selling their products. This actually works out well because Etsy handles billing, fees, and review prompts for you.
The more frequently you add products to your shop, the higher up on the list you are, making your products more visible. Consistency is key to continue developing products and making them available to customers. In time, your system for getting each product listed will become second nature.
Knowing your customers and going the extra mile in packaging and follow-ups will go a long way in repeat sales. A little thank you email inviting them to sign up for email updates and sales is a great personal touch, while honoring the terms and conditions of Etsy. If you think an Etsy shop is a good way to see if eCommerce is for you, sign up for the blog which discusses tips and tricks for your shop.
Trends.pinterest.com – https://trends.pinterest.com/?country=US
Etsy blog – https://blog.etsy.com/en/
Shopify blog – https://www.shopify.com/blog
How to Create Your Own Natural Oasis at home – https://blog.etsy.com/en/how-to-create-a-natural-oasis-at-home/
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