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Ep. 3 – The One with the Tools & Tips

This is episode three of the “Our Creative Hustle Podcast” with our hosts, Kaycee Lemongello of Kaycee Lemon Drop, and Amy Ford from Bloom and Grow Media. They are Pinterest Marketing experts working with creative entrepreneurs. We are chatting about the tools and tricks that can be used with Etsy & Shopify and which apps we like to use or recommend. Today we are talking about all the tools and tips for your Etsy shop, so grab a cup of coffee and get ready to dive in!

Episode Summary

Apps can make eCommerce stores more efficient and help us expand our reach. Erank is an affordable app that Kaycee requires for all of her Etsy clients. This is a valuable, affordable tool for SEO and researching your competition. Amy and Kaycee talk about what a good ranking is and give examples of what you should look for when doing your SEO research. These tools help the seller really niche down and get specific with their keywords.

For Shopify, Amy uses Pop Up to encourage customers to join her email list. Kaycee is researching Zoorix and is looking forward to playing around with this app more. Quickbooks is an app both entrepreneurs use to keep their finances organized for their businesses. For affiliate sales, Kaycee discusses the value of the Affiliaty app which allows you to pay a commission to people you invite to be affiliates for your product. This app has flexible options for the user. Overall, with any app you choose, it’s important to read, research, and understand the apps you are thinking about using because this is an investment in your business.

Highlights:

Favorite apps for Etsy and Shopify
Add Social Media (Facebook, Instagram, Pinterest,) to the back end of your website
For Etsy, Kaycee requires ERank for all her clients
Trends.Pinterest is another go to for Etsy
Kaycee also uses Keyword Explorer
Amy uses Pop Up on Shopify
Kaycee is looking into Zoorix
Both use Quickbooks
For Affiliate Sales, Affiliaty gives you some control
Always read reviews, research the program overview before committing
You do not need all of these apps at once