Are you frustrated with spending all your time on social media marketing your business and getting nowhere? Social media can be a quick flash in the pan, but have you ever thought about how to use Pinterest for your business? Pinterest is not a social media platform, it is one of the top search engines and when set up and used strategically, it can drive traffic to your business online for months and months. Even year over year. Let me show you how to use Pinterest for business and make sure to grab my free guide to get you set up the right way for success!
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You know Pinterest is great for searching for that perfect recipe, home décor, or latest craft idea for the kiddos. If you have been using Pinterest for your personal use and own a business, are a blogger, online entrepreneur, or brand, you need to harness the power of Pinterest for your business by converting or creating a Business Account. Pinterest has become more of a place to discover new ideas, services, and products, and less and less of the mood board platform it used to be.
Pinterest is a long game, which means it does take time for your pins to gain some traction. It is unlike IG, FB, or Twitter that where your post is seen quickly and you are just shooting darts at the wall hoping your audience will see your content!! Long game…what is that? It means that your content can be seen for weeks or months after the initial pin. So, basically your Pins continue their life span long after any other social media platform.
Having a business account means you have access to analytics (stats) to see how your account, pins, and clicks are progressing. You can see the overview of the Analytics for Pinterest, in the last few months they are changed their format and it now is super detailed and chock full of great statistical content (I am a total #’s geek over here in my happy place!)
When setting up your new business account you want your profile to serve a purpose. You want to attract your ideal clients and bring in an audience that will be eager to read, pin, share, and purchase was you are promoting, teaching, or selling.
Starting with your profile image, it is best to use a beautiful head shot of you so the user can relate your content to a real human being. Marketing is relational! Pinterest even though is not really a social platform, your audience will relate to a face over a logo. Unless..(there is always an exception) you are a brand that is recognizable by the logo, i.e.-Gap, Loft, HGTV, Food Network, you get where I am going. I suggest continuity, If you use one image on IG and FB, use it on Pinterest.
The about you section needs to be keyworded and state who you serve and what you do. To find niche keywords, enter your business type in the Pinterest search bar and it will populate keywords so you can be found in search. Pinterest keywording is so important in your profile, boards, and pin descriptions because…it’s a search engine!! You can search People, Boards, Products, and Videos…all on Pinterest.
If I search for stationery, for example, I can choose the field from the drop-down menu.
So, if I am looking for someone to make some custom stationery, I can go to the People section and those that have that keyword in their Display Name or in their about section will populate on the screen.
You can claim your website in settings. It sounds complicated, but really it is super easy. Tailwind has a step-by-step tutorial that is wonderful. By doing so you have all the benefits of a Business Account:
** What is Tailwind- the only scheduling tool I use with my clients and my own account. Just a few hours a month I can schedule content to Pinterest and all those Pins are seen as Fresh Pins (which is Best Practices for Pinterest) Keep it Fresh and Pinterest will love you!! They are API approved for Pinterest and very user friendly. If looking to automate your Pinning, Get a Free Month of Tailwind on Me!!
You can also claim your Instagram, Etsy Shop, and YouTube for even more statistics!!
You can also set your notifications, privacy, and connected apps as well. But Hey let’s go back to your Profile again…
Scroll down to where it says Featured Boards…if you are new, you will have to wait until you create your boards and then choose the ones you want to highlight!!
Create a 1-2 sentence board description for each board that makes sense with the keywords you’ve researched.
Find related pins to pin to these boards. If starting new, fill with about 5- 10 pins of valuable related content. We call this “seeding” the boards. It starts to teach Pinterest what content is going to be on that board, and it will make sure it is shown to the right people at the right time.
Absolutely add your Pins as well!!
This will give you a great start to using Pinterest for Marketing your business. So, stop spending so much time on Social Media and let Pinterest start driving the traffic and sales you are looking for. Just remember 3 easy tips –
If you have questions about Pinterest, or need a second set of eyes on your account? Let’s hop on a Complimentary Call and see how I can help in your Pinterest Marketing with Bloom’s Pinterest Services, or Pinterest Audit and Strategy Sessions.
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