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What is a Pinterest Manager?

A Pinterest Manager is a marketing specialist that assists business owners with their Pinterest accounts. A manager is not just a virtual assistant, even though it is a lot of the time referred to that title.  If you are looking for someone who will help increase your brand awareness, drive traffic to your site, and make sure that you have the right images, then a Pinterest Manager is right for you!

Let’s discuss the benefits of hiring a Pinterest manager, why you need a Pinterest marketing strategy, and what services a Pinterest manager can provide to your business.

image of ipad, what is a pinterest manager

The Benefits of Hiring a Pinterest Manager

The difference of hiring a Pinterest manager over just hiring a VA to do the service for you, is that we are specialists! We are always on the platform, have been trained in the tech side of scheduling, and we see day to day the changes that occur on Pinterest. Just like with any software or tool, changes are always happening and they can be overwhelming and frustrating to a business owner that is trying to do all the things on their own.

Many creative entrepreneurs outsource some kind of marketing. This is a smart move. You want someone that knows the platform and understands what strategy needs to be implemented to make it work for your business. All businesses are different, so one strategy does not fit all. This is also another benefit of hiring an expert, to create a plan just for you.

We want your pins to be found in a Pinterest search. We take the main topics you blog about and perform a keyword search. Then we strategically place those keywords in your board titles, pin descriptions, and profile to tell Pinterest what you and your content is  about, and in turn, Pinterest will show those Pins to the right audience.

Why use Pinterest for your marketing strategy?

In this online space we need to be smart about our long term goals. Instead of always trying to keep up with the Jones’ on the ‘gram, and the latest changes with them moving to an entertainment app…now is the time to think about Pinterest.

Pinterest is a search engine, not a social media platform so the content you post will live on and resurface time after time for months and even years to come. Unlike social media, where your content only lasts a few hours at best. Are you going to get instant likes, comments, and followers…no! I will be honest, it takes time. Pinterest, is like a boost to your Google strategy of driving traffic.

Just like Google, it takes it some time to learn your online content, and Pinterest is the same way, but kind of like a short cut. It can take about 3- 4 months for a pin to start gaining traction. As opposed to years of trying to rank with Google. So, if you want to grow your online presence faster, Pinterest is a great tool to add to your marketing toolbox. Planting those pins now, will only bloom into traffic for your business, and grow an audience of raving fans!

what is a pinterest manager

What does a Pinterest Manager do?

As a Pinterest manager here at Bloom, we help creative entrepreneurs promote their services, products, and blog posts on Pinterest. We can provide a range of services including:

  • -Create and Set up your Pinterest business account with the right keywords, (Learn more-How to Name Your Pinterest Boards using Keywords) that your ideal audience is searching for on Pinterest.
  • -Create click-worthy pin graphics (using our Image Services) from your existing content, such as blog posts , videos, email sign ups, and other social media content.
  • -Manage your pinning schedule with Tailwind, so you don’t have to do it yourself.
  • -Dig into the stats to create a strategy that is unique to your business and meets your Pinterest goals.
  • -Set up and manage Pinterest ads, which can boost your Pinterest marketing efforts especially if you are running a promotion or sale.
  • -We also offer strategy sessions to help you get better results with your own Pinterest marketing.


Ready to let Bloom handle it for you?

If you are tired of always being ON social media, and not seeing the traffic, leads, and growth you thought would happen, then it’s time to let the Pinterest experts help your business. You won’t have to dance and sing your way to pleasing an algorithm! We keep up with the latest information and bring that back to each clients strategy. We are not a one strategy works for all business kind of agency, we want your brand to be authentic and be represented in the best light.

Bloom treats your business as if it was our own. We are heart-centered, honest, communicative, and always thinking of new ways to grow  your business with Pinterest Marketing.

You don’t have to do this all on your own, let Bloom start your Pinterest marketing journey and you can rest assured it’s handled!

Contact us for a Free Discovery Call to learn more about what services we offer that will help meet your business goals.