Pinterest has changed so much over the last couple years, that strategies and tactics we used even just 6 months to a year ago are no longer considered best practice. Gone are the days of pinning other peoples pins, or even pinning 30-50 pins a day just to fill up a queue.
This may seem like something you don’t want to even think about, hence why you want to hire a Pinterest manager. But, understanding things, like keywords, trends, image alt text, and what numbers are important to look all play into success on Pinterest.
Ask them if they feel your account may need an SEO refresh, sometimes your Pinterest gets bombarded with older boards, off topic boards, and an outdated profile. By updating these things it will give Pinterest knowledge of your content and get it to the right people. If they do not have knowledge in how Pinterest and SEO and keywords work on Pinterest, you may want to pass them by. Your Pinterest manager needs to know how to do these things so you don’t have to.