This week we are honored to have Ashlee from Ashlee Sang Consulting to chat with us today about learning who your ideal client is.
Ashlee is a brand messaging strategist and copywriter that works with purpose driven founders and small businesses to make a bigger impact.
She is going to talk to us today about audience personas and why they play such and important role in your messaging and marketing. Plus she has some great resources and downloads for our listeners!
Ashlee works with purpose driven entrepreneurs in brand messaging.
We chat about charities and what programs we like to support.
Ashlee explains what audience personas are and why they are important in your business. They are called audience personas, ideal clients, avatars, etc. it is basically the niche person you can best serve and aim for that one person in your messaging.
She helps us understand how to niche down and get super specific with your audience, and platforms work best for your business.
When you niche down it makes you think realistically how many clients you need!
What are some of the basics of finding this ideal client when just starting out in your business? Ashlee explains that audience personas are constantly evolving and speaks on that.
What are some of the problems that you are solving for your audience?
Where do you lose people in the conversation about what you do?
Personas can be broken down into 2 categories: Demographics like age, location, etc.
and Psychographics, which Ashlee goes into why she feels the Psychographics are the most important. It is what makes people buy, that’s what makes people tick.
Some of Ashlee’s inspired businesses:
Sela Designs: https://www.seladesigns.com/
Klean Kanteen: https://www.kleankanteen.com/
Grab her free download below!!
Newsletter (best way): https://bit.ly/AshleeSangNewsletter
Grab her Conscious Marketing Worksheets: https://ashleesang.com/resources/conscious-marketing-worksheets
The Customer Persona Download: https://bit.ly/CustomerPersona-OurCreativeHustle
The Brand Messaging Template: https://bit.ly/BrandMessaging-OurCreativeHustle
Make sure to join us in the FACEBOOK GROUP for After the Pod Coffee Chats on Tuesdays at 11AM EDT. Next one is Sept. 7th. https://www.facebook.com/groups/ourcreativehustlecommunity